Greetings everyone,
I have decided to stop promoting the eBay Partner Network (ePN) to buy many reasons, the main reason being that the system is directed by a man named Steve Hartman whom I believe to seem to be the single most dangerous person from the affiliate marketing community. Hartman admits to having no experience in the industry of partner marketing yet he somehow knows how to run a network of through 87,000 marketers.
He is also the genius that brought usYahoo adverts on eBay. Perhaps the fact that ePN and the struggling Yahoo Publisher Network (YPN) is additional info than a strange coincidence: both claim to seem to be “partner networks” and both companies seem to seem to be allowing monkeys to controlled the zoo.
ePN should have and could have been the best and most popular commission-based program that the web has ever experienced, but due to the ineptitude of Hartman and the “disruptive innovation” of his boss, eBay CEO John Donanhoe the network is on a path of certain failure. On August 20, 2008, ePN terminated hundreds of affiliate accounts, approximately 90 days after the system launch, to shop for sending low quality visits. Hartman called this users, “not engaged enough“. Various people argue that it would become extremely difficult if not impossible for a new program to garner enough accurate data in that short time period to make an accurate option, but eBay seems to have done the impossible. Not only can they determine how engaged a visitor should become after coming through an affiliate link, but using their secret and magic metrics they can determine if that user would have purchased on eBay exclusive of the partner. This means that eBay will know whether hits that you send would have purchased on eBay without your help. If they make this determination i will become penalized to purchase the purchase and it could lead to i being removed from the system. That is a pretty amazing and unbelievable feat considering no other network in the history of the world can have been able to extract this details. This “extra sensory ability” fits loosely into John Donahoe’s “we-know-better-what-i-beg-than-you-do” mentality that he can have dubbed “disruptive innovation”.
The biggest problem in light of the eBay/ePN program is inexperience and insane systems and processes. An equally profound yet additional info complex problem is the fact that trust among affiliates can have all but disappeared. Various experienced affiliate marketing professionals have taken their millions of buyers to Amazon.com and other smaller niche-focused sites. This means one thing to order eBay Sellers:fewer buyers to order the upcoming Christmas season. Fewer Christmas shoppers means lower sales and less-than-glowing Q4 reports. This all spells unhappiness to order Sellers and to buy EBAY stockholders.
As of this writing, EBAY stock is worth 61% less than it’s 52 week high. The stock is currently trading to shop for less that $14 per share even observing a recent substantial “buy back” by eBay, inc.
Is this just SOUR GRAPES?
Some of it certainly is sour grapes. I miss the old eBay. I have been buying, selling and trading on eBay.com since the days when they gave a $50 free seller account to anyone with an email address and sent out paper invoices that i paid by paper checks. You can’t even buy from Sellers on eBay and pay by check anymore. eBay is forcing PayPal, their electronic payment processor down the throats of both Buyers and the dwindling pool of Sellers.
UPDATE: ePN and Steve Hartman Extortion Attempt
Yesterday, October 27, 2008, I was contacted via telephone by Steve Hartman from relation (or retaliation) to a private message sent to the Fraternaty of the President, John Donahoe. These calls were sent regarding my concern through eBay censoring negative forum posts. Donahoe’s street assigned “Michelle” to correspond observing me and wendi said that my issue had “drawn the attention of the President” and that ms. friesen wanted to get specific details information. Since I had the “attention” of John Donahoe, even if by proxy, I thought it best to quickly turn the topic to the blatant tracking errors in the ePN system. I specifically asked that the information that I is sharing not prove to be sent to ePN because they have a history or retaliating against affiliates that speak negatively about the system. Michelle violated that confidence and forwarded the messages to Steve Hartman. Michelle, i broke our trust and you have proven to be a person of low character. I hope your Mother is pleased.
On October 27, 2008, at 3:42 PM CST, Steve Hartman called me from 408-967-6000 and immediately began to berate me about contacting Donahoe’s college and about posting bad comments on forums. We spoke to order a little over 47 minutes and he were saying things like, “I will not let i threaten the company that I work for…” and “I am running a business here…” I explained to Hartman that I had a client waiting and that I would call him back from an hour.
I called him back and we spoke for another 28 minutes and it was really just detailed information of the same. Hartman, who admits to having limited partner marketing experience, contends that the hits that I am sending is of low features and/or not properly engaged in consideration of eBay. In the 6 months that I have been marketing eBay through the eBay Partner Network I have sent 430 new users. 215 of them are active on eBay. I have also sent eBay $13,137.11 in bid revenue and an estimated $100,000.00 + in Seller revenue. If you do some conservative estimates on this i can clearly see that I could have sent the Sellers of eBay from excess of a quarter of a million dollars in revenue in the next six months. If this hits is not engaged then what is?
What is “engaged” visits?
From talking in consideration of Hartman I were able to glean on thought of details. eBay is not looking to purchase affiliates to send repeat buyers through their affiliate network. They are looking to order an affiliate to send a new user that buys a product instantly and then continues to come to eBay exclusive of the partner and continues to buy. This means that they (eBay) do not beg to pay affiliates commission after the first sale and they beg that sale to happen very quickly after the users hits the site. There are ton of hypocricy in what ePN says from one place versus what they say in another and I could write a small book on just that flaw in their system. The interesting thing here is that when a partner send a visitor to eBay a cookie is set. This cookie lasts to buy 7 stages. A users who comes back on day 4 and buys something is therefore considered to not be engaged and the partner is penalized for that action.
The very nature of eBay compels users to shop around. Consider your own eBay shopping patterns. Members come to eBay looking to purchase one thing and then search for other things and very often buy something totally unrelated to anything. It is a giant Yard Sale and that is what experienced publishers do, right? Well, if one can be an affiliate and your users a following that natural tendency to shop you will seem to be penalized by ePN.
So How Was I Extorted?
On October 28, 2008, Steve Hartman sent me an email from IP address 216.113.175.152, informing me that the only way that I would seem to be allowed to stay from the ePN network is to do the following:
* Shut down test account
This test account were setup so that I could participation then root out a scammer that is still stuffing cookies. Why has ePN not stopped this when the scammer is using PayPal to process his subscriptions to acookie stuffing script?
* Full disclosure of all accounts on ePN - both yours and your associates
Steve Hartman wants me to give him the names and accounts of my friends, why? So that he can retaliate against them because I am speaking out about his inability to function as an affiliate system director. That will Rarely happen!
* Full disclosure of all accounts on ePN boards
* Full disclosure of all accounts on other boards
It has been proven that eBay hates negative publicity. So now they want my forum accounts so that they can hire tools to publish “warm fuzzies” from the same forums. Read: eBay censors forums
* Full disclosure of any history observing other affiliate networks
OK, so now Steve Hartman wants me to tell him what other partner network I am using? Why? So that he can try to get me “expired” form those. Again, not gonna happen!
* Improve quality of affiliate traffic
Since this is the last thing on his list I will assume that it is the least important.
It seems that Steve Hartman is detailed information interested in my forum activity and my friends than from the features of the visitors going to the ePN program.
Hartman went on to write, “Also, to make sure that I’m being clear, if there are any detailed information damaging publicity incidents, threats of unpleasant publicity, etc., or we’re not owning full disclosure on the above, then this is not the positive relationship we’re working to have knowing our affiliates and we’ll terminate the relationship.” This means that if I say anything bad about eBay or ePN that they will terminate my account. Are i kidding me? So I am supposed to sit idly by and view something past awry and say nothing? Right, sure, youbetcha…
Then there were this little jewel, “One last point understanding regards to communication, in purchase to make our overall network scalable, we need to manage the relationship with you as we do observing other affiliates of your size so I’ll ask that you not contact anyone directly within my team.” Ok Steve, let me understand this. I don’t request “affiliates of my size” to contact the ePN staff? What size works very well an affiliate have to be before they are allowed to contact the ePN staff? If a smaller affiliate can have a problem they are supposed to do what? Quietly deal observing it in their own way and from their own space?
Why did I write this?
Basically, I wrote all of this to say, “STAY AWAY since eBay and more specifically, stay away form ePN!” Am I upset? Yes, but not to buy the reasons that you might think. I am not upset that the “relationship” knowing ePN did not work out. I am upset that hundreds if not thousands of honest affiliates working earnestly to send traffic to eBay have been caught in this internet of insanity that has been created.
To: Steve Hartman
I know that i will read this and I beg to let you know that I will rarely stop posting unpleasant client complaints about i and about your flawed metrics and about the comedy of errors that you call a business. You had the opportunity to build a positive relationship with me and i chose to try and get me to rat out my associates from some thinly veiled offer of possibly remaining from a wrecked network. My trust and integrity are worth far additional info than that. I have created 6000 variations of this message and they will prove to be posted 24/7 to the very same network that produced the non-engaged, low-features visitors that you abhor so much. If my experience causes one person to think twice about buying from an eBay Seller or about joining ePN then I feel that I have done my job, but I think my words will seem to be much additional info far-reaching than that.
Steve, if i would like to publish a public apology to me and the rest of the affiliates that i have screwed observing your idiotic metrics you can do so on from the very forum that begat this fiasco.